Kanes Blasted - 1583 Words

â€Å"I’ve only ever written to escape from hell-and it’s never worked-but at the other end of it when you sit there and watch something and think that’s the most perfect expression of the hell that I felt then maybe it was worth it. (Sarah Kane, Royal Holloway College, London, 3 November 1998).† (Saunders. 2002: 1). Both representative and reflected in this statement made by the British playwright Sarah Kane (1971-1999) (Sierz. 2001: 90-91) is the state of being human. In its literal sense the state of being human could be illustrated as an expression of existence. That of the individual and characteristics and traits experienced through the life of mortal man. (Oxford English Dictionary. 2006: 61 366). In addition to this, the†¦show more content†¦As stated by Sierz; ‘Kane rejects the complacent view that Britain is immune from civil war.’ (Sierz. 2001: 98). She comments further that; â€Å"there was a widespread attitude in this country that what was happening in central Europe could never happen here. In Blasted, it happened here.† (Sierz. 2001: 98). Blasted thus serves as a political vehicle of expression towards humanity dispelling the norms of social convention to deliver a message about the atrocities of violence and war, by being in itself a violent and ‘in-yer-face’ dramatic act. (Sierz. 2001: 3-10). The play revolves around three main character’s Ian, Cate and the Soldier in a hotel room in Leeds. To summarise; â€Å"Ian and Cate meet in a hotel room some years after their relationship has ended. Ian makes various attempts to cajole then, it is implied to force Cate to have sex with him. A bomb goes off and destroys part of the room. Ian becomes the victim as a Soldier re-enacts war crimes perpetrated on his girlfriend, who was subsequently killed. The Soldier shoots himself. Blinded, hungry and alone, Ian makes†¦attempt to find relief. Cate has left the hotel in search for food and as the play ends, returns with provisions†¦she shares with a finally gratefulShow MoreRelated The State of Being ‘Human’ in Kanes Blasted1752 Words   |  8 Pagesan expression of human-existence is revealed under pressure in Sarah Kane’s play Blasted (1995). The twentieth century British playwright Sarah Kane’s (1971-1999) first and sensational drama Blasted opened in the Royal Court Theatre Upstairs, London, in January 1995. (Saunders. 2002: 2). From the outset Kane’s play stirred much controversy within the media. The title itself had a great impact upon its audience, as blasted through its formed meaning and literal association is a term ‘expressingRead More Use of Dramatic Techniques in Cartwrights Road and Kanes Blasted2067 Words   |  9 PagesUse of Dramatic Techniques in Cartwrights Road and Kanes Blasted      Ã‚   In this essay I shall concentrate on the plays Road by Jim Cartwright and Blasted by Sarah Kane with specific reference to use of language and structure of dialogue as examples of dramatic techniques.    My explanation of dramatic techniques is perhaps akin to Brechts opinion regarding this theme:    ...The strong centralisation of the story, a momentum that draws the separate parts into a common

Karl Marx s View On The Labor Value Of Theory - 883 Words

Karl Marx was a German â€Å"economist and political scientist† who viewed capitalism â€Å"from a more pessimistic and revolutionary viewpoint† (Gorman, 2003). Karl Marx believed â€Å"that the basic determining factor of human history [was] Economics† (Famous101.com, 2011). Marx argued that the people within the classes were bound to remain â€Å"because of the very nature of capitalism† (Prabhat, 2012). Instead, Marx believed â€Å"†¦that the value of a good or service is dependent upon the labor used†¦Ã¢â‚¬  to produce it (Investopedia, 2014). What did Karl Marx hope to accomplish by publishing his view on the Labor Value of Theory? Karl Marx lived from 1818 to 1883 and published his most famous work, The Communist Manifesto, in 1848. His father was a lawyer â€Å"who came from a long line of Rabbis† but eventually became a protestant â€Å"to keep his job†. Marx began studying Hegelianism at the University of Berlin when he was 18 years old. During that time, Marx questioned the â€Å"†¦abstract thought of philosophy† and instead believed in the â€Å"†¦ material base of economics†. This was, of course, in stark contrast to Hegel’s â€Å"†¦philosophy of law.† Marx saw society â€Å"†¦as a sphere to be studied in order to understand the historical development of humankind† (European, 2012). During the time of the publishing of his Communist Manifesto, there was a major unemployment crisis underway due to the advancements of the industrial revolution. In New England, factories started to boom and suddenly worker’s conditionsShow MoreRelatedKarl Marx And The Great Philosopher Essay988 Words   |  4 PagesKarl Marx was born in Trier, Prussia in 1818 to a Jewish family, but despite his baptism at age 6, he later became an atheist. Marx attended University of Bonn, but due to his imprisonment for drunkenness and variances with another student, he was enrolled in the University of Berlin by his parents. Marx earned his degree in philosophy and began writing for Rheinische Zeitung, a liberal democratic newspaper. He later became their editor. Marx was a member of Young Hegelian movement which was groupRead MoreDivision of Labor1397 Words   |  6 PagesDivision of Labor Introduction: The phrase â€Å"division of labor† has many different definitions that can be used in different contexts. The Encyclopedia of Sociology helps explore the many different ways division of labor can be defined, and recognizes that all major sociologists considered this topic to be fundamental in understanding modern society, and how it has came to be. (Borgatta Montgomery and Rhonda 2000). Some of these classical sociological thinkers expressed their own ideas of divisionRead MoreSmith vs. Marx - a Comparison Essay1247 Words   |  5 PagesSmith versus Marx Ââ€" A Comparison S. Glen Balanoff July 04, 2004 Smith versus Marx Ââ€" A Comparison Modern economic society can be described as a combination of certain points from several theories combined into one. Changing dynamics and economic needs of nations has spawned a development of various, and contrasting, economic systems throughout the world. Perhaps the two most contrasting philosophies seen in existence today are that of capitalism and communism. The two philosophers most notablyRead MoreWhy Marx s Social Theory Place So Much Emphasis On Class Conflict And The Economic Aspects Of Society? Essay1524 Words   |  7 Pagesdoes Marx s social theory place so much emphasis on class conflict and the economic aspects of society? Karl Marx is one of the most influential and revolutionary philosopher, economist and sociologist of the 19th century. His thoughts not only shaped our understandings of the capitalistic world but also created a new system of social organization, communism. His ideology also defined the key political figures of the cold war period such as Stalin, Mao and Castro. Without Marx, theRead MoreKarl Marx : A German Influential Philosopher And One Of The Intellectual Fathers Of Communism1477 Words   |  6 PagesKarl Marx is known to be a German influential philosopher and one of the intellectual fathers of communism, writing when the industrial revolution and imperialism period was changing the nature of both the economies of individual nations and the global economy itself. He eradicated his view on the effects these changes had on individual workers and society. This introduced many of his theories, one of which was the idea of alienated labor. Alienated labor was written i n 1844, Marx sets the view thatRead MoreKarl Marx, Emile Durkheim And Max Webers Influence On Religion1727 Words   |  7 PagesThree theorists, Karl Marx, Emile Durkheim and Max Weber, are undoubtedly the fathers of modern sociology. â€Å"Nineteenth century Western Europe was pounded by pivotal forces of transformation. Politics, education, religion, communication science, art, and social life were being revolutionized.† (Mohseni 1994;85) Each with distinct views on society and religion, these sociologists are and their theories are significant especially in the field of society. Just as much as they play a major role in theRead MoreGlobalization Has Transformed Our Economic Lives1609 Words   |  7 PagesSociology has looked at the way people interact with one another in groups, cultures, societies and organizations. An emerging topic in sociology that takes in a bigger and more worldly view is globalization. Globalization is defined as taking into account the way the wo rld becomes more connected with itself through cultural, transportation and communication means. These international connections came before the time of capitalism and colonization itself. Long since then, countries have traded withRead MoreMarx, Weber And Durkheim s Views On The Social1385 Words   |  6 Pagesaddress three core sociology theorists; Marx, Weber and Durkheim, they all had different opinions about how society functioned through the different types of relationships. Each theorists had a different perspective about â€Å"the social† and how that perspective presented it through society. Marx’s view on â€Å"the social† was focused on production relations and how the classes interacted with one another through that type of relationship (Marx 1844). Weber’s view on â€Å"the social† was focused on meaningfulRead MoreKarl Marx History of Economic Thought1454 Words   |  6 Pages10-992-204 Professor Allgoewer Karl Marx: â€Å"A context for inevitable social revolution† Of particular interest in Rima’s summary and critique of Marx’s background and social/economic contributions is the quote: â€Å"It is not the consciousness of men that determines their being, but, on the contrary, their social existence that determines their consciousness.† Karl Marx, in reference to modes of production, which refers to the socialRead MoreMarx, Max Weber And Emile Durkheim948 Words   |  4 PagesIn assessment of sociological theory it is imperative to our understanding of social theory that we analyze the ideologies of some prominent theorists such as Karl Marx, Max Weber and Émile Durkheim. Karl Marx’s philosophical ideals on society and class division are impactful in shaping our understanding of society. Inequality and social division is at the heart of Marx’s theory of society. Marx’s theorized that society is the history of class struggles. To him the fundamentally factor determining

Economic Integration in Latin America a Reality or a Mith Free Essays

Economic Integration in LATAM: A Reality or a Myth Oscar R. Martinez Latin American International Relations 19 March 2013 Integration for Latin American (LATAM) states has been an overarching approach when discussing foreign relations in the western hemisphere. Much of the literature proposed in this class proposes the intentions of LATAM states to integrate at different levels. We will write a custom essay sample on Economic Integration in Latin America: a Reality or a Mith? or any similar topic only for you Order Now However, this paper will demonstrate that regional economic integration is formally happening. Yet, it remains weak and inconclusive. Internal bureaucracy and the lack of commitment to these integration efforts overshadow the intentions for economic integration. This paper will examine the different strategic options for economic integration in LATAM, the reason why LATAM states seek for economic integration and most importantly the factors impeding and weakening regional integration in the western hemisphere. This analysis is based on the historical evidence of LATAM states’ behavior and trading trends. To grasp the ongoing economic liberalization policies in LATAM, we must first understand viable strategic options of economic integration for LATAM states. After the Cold War, Latin America faced a prospect of marginalization. The distinctive economic disadvantages to compete in the world economics presented different strategic integration options that could provide the foundation for long-term development and growth. Peter H. Smith proposed four different economic integration options for Latin America at the beginning of the new millennium: unilateral liberalization, joining with the North, extra-hemispheric partnership, and regional integration. These strategic models accentuated the different available options LATAM states could consider in order to the meet political and economic agendas. The first strategic option available is the unilateral liberalization of economic programs to strengthen commercial and financial ties with major power centers. This option allows countries to center on export-led development were internal policies focuses on the diversification of products and partners and continually seek foreign investments from multiple sources. Chile is an example of using this lucrative option. Before Pinochet, Chile exercised protectionist trade policies that suffocated its trading opportunities throughout the globe. Pinochet’s economic reforms resembled this option advocating free trade and allowing Chile to develop commercial ties with Europe, Japan, and the United States without allowing dependence to any single trade partner. Chile has the most signed free trade agreements in South America. The second strategic option is joining economic grounds with the United States. This alternative seems beneficial for LATAM countries because it also integrates them with the world economy. LATAM states understand the current economic position of the United States and its interdependence in the global economy; this assertion could incentivize other countries to meet their economic ambitions at a global scale. Countries view this option as an opportunity to integrate with the strongest world’s economy, which will enable them to gain prestige and trading opportunities in the global market. Mexico has followed this option, mostly because of its geographic proximity to the United States, benefitting from the free access to the U. S. market—with NAFTA— and tormenting from its sole dependence. In 2011, nearly 80% of Mexico’s exports were tied to the United States. This can be referred as â€Å"putting most of your eggs in one basket. † Nevertheless, the Mexican economy has significantly grown since NAFTA. The third strategic options is seeking extra-hemispheric partnership. LATAM leaders have the option to develop economic ties with extra-hemispheric trading blocs such as the European Union and the Asian-Pacific Region. LATAM countries to offset the hegemonic position of the United States often use this option. Argentina, Brazil, Chile, Cuba, Peru, and Venezuela have made remarkable efforts in exercising this option in the past decade. Some countries and/or regional trading blocs see this as a feasible option due to the competition and intense bureaucratic limitations within their own region or subregion. Consequently, this option allows LATAM states to diversify their trading partnership. The fourth and final strategic option is the main focus for this paper. The regional/subregional economic integration option affirms self-reliance. This alternative provides a realistic approach in changing economic configurations of international power. Therefore, we must further examine this option and explain why LATAM insist on integrating their economies. Regional economic integration agreements depend on the motivation, form, coverage and content. It is often that the major actors set the agenda not only with the view of constructing and retaining power at that regional level but also to establish global precedents. According to Smith, â€Å"given the diversity of interests and economic structures, Latin American leaders have focused not only on continental unification but on subregional integration—projects for economic cooperation among groups of Latin American countries, rather than for the continent as a whole. † The level of interest in regional integration depends on what cost/benefit (political and economical) analysis in the countries involved. We can argue that Latin America is not homogeneous block, therefore, the different intentions and needs from each country drive regional economic integration at different scales. Nevertheless, LATAM countries insist in integrating their economies for more relevant factors. First, they wanted to keep their market open for trade (market liberalization). After the Cold War, developing countries in the region needed to increase their trade opportunities in order to level the economic blow caused by developed nations. Open markets increase economic development among partner countries and enhance interaction and cooperation between states and markets. Economic Integration is also a way to overcome the limitation of small domestic markets. Second, countries want to compete with other regional integration options. Countries that feel limited to an outside regional trading bloc will try to form its own to level the plain field. The Andean Pact (1989) was the first economic integration effort in the western hemisphere. Others followed immediately after this economic block was established: Central American Common Market (CACM—1990), Southern Common Market (MERCOSUR—1991), and the North American Free Trade Agreement (NAFTA—1993). LATAM countries were pressured to compete as a bloc instead as single element. Third, common norms and ideals spreading to the region encouraged economic integration between these countries. Former Venezuelan President Hugo Chavez led a common anti-US movement to contest different political and economic views. The Bolivarian Alternative for the Americas (ALBA) formed by President Chavez intended a regional cooperation of many LATAM countries based on the idea of the social, political and economic integration. The Bolivarianism movement is an effort to balance against the Washington consensus and liberal markets sponsored by the US. These type economic integrations have more of a completion of economic, social and political ideals. Diana Tussie articulates, â€Å"Regionalism in Latin America is not just a single tidy entity but has given way to many coexisting and competing projects with fuzzy boundaries. † Regional integration provides a variety of incentives for LATAM countries, however, not everything is as easy as it seems. LATAM effort for regional integration started in 1960 with the Latin American Free trade association (LAFTA), however, this and other regional integration projects failed due to the internal and external factor that limited or impeded its success. Numerous internal and external factors impeding effective economic integration continue to weaken these regional efforts. Internal factors such as commodities-based economies and domestic policies influence the commitment and participation to these integration projects. External factors such other attractive international options also weakens the regional economic integration. Regional integration is constantly threatened by these factors and it is more evident in Latin America. Despite of the formal integration, the effectiveness of these regional institutions is directly affected by domestic elements. The first internal factor affecting this regional integration endeavors is the number of commodities-based economies. The commodities for countries are not complimentary with each other. Competition for the open trade in the global market becomes fiercely competitive. Countries will ignore treaties to gain competitive advantage. The â€Å"commodity lottery† or the random allocation of natural resources endowments seems to be an influential factor when deciding trading partners. For example, Brazil and Argentina are both members of MERCOSUR, but both are competing for the right to export their agricultural and energy products outside the region. Tussie reveals this issue by stating that â€Å"regional institutions remain feeble, honoured more in spirit than in letter, and intra-regional relations are frayed with competing development projects. † The second internal factor is domestic policies. This factor impeding the effective economic integration is broken in two different elements: changes in regime and bureaucratic domestic pressures. The constant changes of political regimes affect the stability of a regional institution. Establishments of new political reforms will directly affect economic ambitions set in treaties by previous regimes. An example of General Pinochet economic reform in Chile has isolated its regional neighbors. The drastic withdrawal of Chile from the Andean Pact and the sway of neo-liberalism generated major economic crises, antagonism to region-wide industrial planning, and a backlog of non-compliance decisions in the region. Hugo Chavez in Venezuela has also stirred the pot on the new endeavors for MERCOSUR, making this trading bloc more of a political instrument rather than an economic integration system. Other domestic pressures come from the legislative institutions blocking and making these trading initiatives almost impossible to achieve. The bureaucratic process to ratify new or change current treaties—in particular Free Trade Agreements—seems to discourage any further economic integrations. Countries such as Colombia, Chile, Costa Rica would rather sign unilateral treaties than entering into a regional bloc. The final factor affecting the economic integration in Latin America is the recognition of a more attractive option outside their region to integrate their economies. Research shows that less than 28 percent of the overall trade in in Latin America is intra-regional. This means that economic institutions in Latin America do not take advantage or effectively use their regional partners for trade. For most of the LATAM countries, their top five trading partners include the United States, China, and the European Union. Again, the â€Å"commodity lottery† plays a huge role in the influence of why these countries prefer other international states for economic integration. The United States is the most important trading partner for most of the LATAM countries. The economies of many of these LATAM countries depend on the import and export with the United States. Their economic dependence influences some regional decisions. Nevertheless, these economic decisions could be used to balance against the United State, even though; this could also hurt their own economy. For example, Venezuela’s largest trading partner is the United States. Yet, Venezuela’s domestic and regional economic policies continue to challenge those economic practices it depends the most on. Another huge external factor is the emergence of China and its economic influence in Latin America. LATAM countries see China as a potential alternative from the northern hegemony. Also, China’s manufacturing industry is highly competitive from those in Latin America. Many countries would prefer cheaper Chinese manufactured good than a more expensive one from their regional partners. China indeed affected the regional integration in Latin America. As expressed by Tussie, referring to regional economic institutions, â€Å"it has as an ‘epic’ status as a preferred tool for promoting social rather than mere market goals. † Historically, regional integration has always been part of the LATAM culture. Whether for political or economic gains, the effort to form these institutions is relevant and somehow too optimistic. This paper displays different economic options LATAM states have in regards to economic integration. It also defines regional or subregional integration and lists some of the reasons why LATAM states insist in regional integration. Finally, the evidence and examples shown of the internal and external factors that impede and/or weaken regional integration support the following conclusion. A pragmatic approach in the economic and trading decisions seem to dominate the foreign policies of most LATAM countries, affecting the strength, legitimacy, and relevance of these formal regional institutions. ——————————————- [ 1 ]. Peter H. Smith, â€Å"Strategic Options for Latin America,† Latin America in the New World System, in Latin America in the New International System, ed. Joseph Tulchin and Ralph Espach (Boulder, Colorado: Lynne Rienner, 2001), 38. [ 2 ]. Ibid. , 35-36. [ 3 ]. Ibid. ,3 9. [ 4 ]. Ibid. , 39-41. [ 5 ]. â€Å"US Relations with Mexico,† Bureau of Western Hemisphere Affairs, US Department of State, accessed on March 15, 2013, http://www. state. gov/r/pa/ei/bgn/35749. htm. [ 6 ]. Smith, â€Å"Strategic Options Latin America,† 46-53. [ 7 ]. Diana Tussie, â€Å"Latin America: Contrasting Motivations for Regional Projects,† Review of International Studies 35, S1 (2009), 169-188, doi:10. 1017/S026021050900847X. [ 8 ]. Smith, â€Å"Strategic Options Latin America,† 46. [ 9 ]. Tussie, â€Å"Contrasting Motivations Regional,† 170. [ 10 ]. Ibid. [ 11 ]. Francisco E. Gonzalez, â€Å"Latin America in the Economic Equation—Winners and Losers: What can losers do? † in China’s Expansion into the Western Hemisphere: Implications for Latin American and the United States, ed. Riordan Roett and Guadalupe Paz (Washington, D. C. :Brookings Institution Press, 2008), 151. [ 12 ]. Tussie, â€Å"Contrasting Motivations Regional,† 170. [ 13 ]. Ibid. , 174. [ 14 ]. â€Å"International Trade and Market Access Data,† World Trade Organization website, accessed on March 3, 2013, http://webservices. wto. org/resources/profiles/MT/TO/2011/WLD_e. pdf. [ 15 ]. â€Å"International Trade and Market Access Data,† World Trade Organization website, accessed on March 3, 2013, http://www. wto. org/english/res_e/statis_e/statis_bis_e. htm? solution=WTOpath=/Dashboards/MAPSfile= Map. wcdfbookmarkState={%22impl%22:%22client%22,%22params%22:{%22langParam%22:%22en%22}}. [ 16 ]. Tussie, â€Å"Contrasting Motivations Regional,† 176. How to cite Economic Integration in Latin America: a Reality or a Mith?, Essay examples

Media in Sports free essay sample

One of the paradoxes associated with the media coverage of sports is that the media open up new opportunities for spectators to view sports, but they also limit and define the experiences of spectators. Explain how the media can do both of these things simultaneously. Many people would agree that they would rather go to a sporting event rather then watching it on television. But on the other hand some would prefer to stay in the comfort of their own home.In the past decade or so, media has opened up new opportunities for spectators. When we watch sports on television the images and messages we hear are designed to heighten the content. By staying in and watching the game on television the viewer can see different camera angles, close-ups, slow motion shots, play by play description and so on. If one were to attend a sporting event they would not have the luxury of all that, but what they would have is the experience of being there. We will write a custom essay sample on Media in Sports or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mind you, most facilities now do have screens where the fans can see replays and so forth. Another possibility may be installing in the seats a place to insert headphones to listen to commentary (like in a plane). Being at a sporting event, we able to be part of a group (spectators), being able to smell the grass, smell of the Ice. Enjoying the taste off hotdogs and a cold beer. There Is an excessive amount of media coverage that Is going on In the sports Industry.The nominators are constantly advertising things. Like Dry. Krieger said, Its not like the old days, the commentators would tell stories In between pitches or during rain delays. I personally cannot stand watching games on television. With all the commercials and ads here and there I lose Interest In the game. The media can do both things simultaneously by allowing the commentators to do their Job of commentating and when there Is a break In the game, then that Is when they can throw In the ads.

My First Day at Air Uni free essay sample

Orientation started on scheduled time. In the beginning we were addressed about academic years and some semester related terms. After that we were explained in detail about the rules and regulations that were to be strictly followed within the premises of the university. We found that the university was very strict about discipline and that the ones not abiding by the rules were to face the music. Followed by this was a detailed presentation given to us about the academic structure and administrative measures of university by our Head of Department, Mr..Dry. Bastard Allah Mali. He altered his way of speech and took the discussion towards a lighter side by cracking some decent jokes. Then we were informed about our class rooms and labs. We were gathered for an introductory trip. We were satisfied after the introductory session about the university. After that we were served with Tea. The University contained many lush green lawns which were really creating an atmosphere for knowledge sharing. We will write a custom essay sample on My First Day at Air Uni or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our seniors were cheerful and welcoming. They informed us about the university in a great way.However some seniors were also ragging the juniors, but I Hough it to be a part of the game. But It was really meant for better relations and introduction. Some seniors ask juniors to sing song. There was a sports center were facilities for different sports and games were available. After that our seniors showed us the central library. University was a new experience for us in our lives. It was the beginning of new life commonly known as university life.

How to Build the Best LinkedIn Marketing Strategy For Your Business

How to Build the Best LinkedIn Marketing Strategy For Your Business When it comes to professional online networking LinkedIn is usually at the forefront of everyone’s minds. However, when people think about their social media marketing strategy, LinkedIn often becomes an afterthought. It doesn’t have to be, though. LinkedIn is an incredibly powerful B2B tool  that can help boost the buzz around your business. And with the right strategy, it can be immensely useful for building your brand. When you read this post, you be able to take away the following: Learn how to target the right B2B audience that will generate the right leads. Strategically create content that establishes your business as an expert in your industry. Measure your performance and understand if your efforts are successful. With all that knowledge you’ll be able to build the perfect LinkedIn marketing strategy for your business. This Is How To Build The Best LinkedIn Marketing Strategy For Your BusinessGet the 411 on Why Your Business Should Be On LinkedIn Looking for a reason to get your brand on LinkedIn? Weve got 25 of them on this free infographic. Jam-packed with relevant statistics and figures on the networks effectiveness as a marketing channel, you’ll learn why LinkedIn is one of the most powerful B2B tools you have at your disposal. Download it now and share with the skeptics in your professional circle. First, Determine What Your Goals Are The first step in your goal development process involves figuring out what your company goals are. Do you want to: Generate more leads? Drive traffic to the website? Increase content shares? Establish your business as an expert in the field? What are your top #LinkedIn #marketing goals?How Can LinkedIn Contribute To Your Business Goals? Once you have your goals set in place, you can begin to determine how LinkedIn can help you contribute to those overarching goals. Some benefits that LinkedIn  is known for are: Lead generation:  According to Hubspot, LinkedIn visitors convert 277%  more often to leads than visitors on other social media sites. Recruitment:  According to LinkedIn, social professional networks  are the number one source of quality hires. Brand Awareness:  LinkedIn is built on the basis of creating a network of connections, which can help kickstart your brand awareness by connecting with your potential audience members. Establishing Authority:  Because of its professional base, LinkedIn allows you to share information which if done in the right way can help establish the authority your business has. We’ll cover how you can create that content a bit later in this post. Depending on what overarching goals your team has selected, will determine how LinkedIn can help you reach them. For example, if one of your overarching business goals is to increase the number of sales leads for your company by 50%, working and networking on LinkedIn could help you reach that goal. Recommended Reading: How to Set Social Media Goals to Crush Your Business Objectives How To Track Conversions From LinkedIn in Google Analytics To set your leads goal, you need to find a base line. Open your Google Analytics, select Acquisition, then Social: In Social select Conversions, then LinkedIn.  Once there set your dates back and gather the last six  months  of conversion data: To track that data, you need to have goals  set for when you lead conversion occurs. For example, if a potential consumer filled out a contact us form, that they clicked on from your LinkedIn page, that would generate a lead. That number will act as your baseline and help you determine a solid growth percentage. For example, say that in the past six months I converted 1,000 leads and now I want to increase my leads by 25%, I’d want to add 250 more leads in the next six months. LinkedIn has also introduced LinkedIn Lead Gen Forms, which are an easy way to collect lead information straight from your profile. Are you generating leads with #LinkedIn Lead Gen forms?How To Determine How Much Traffic LinkedIn Is Referring To Your Website You can also find your referral traffic that is coming from LinkedIn in your Google Analytics page. Go back to Acquisition and then select All Traffic. From All Traffic select Referrals  and scroll down to find LinkedIn: In the graph, you’ll be able to see the total number of visitors LinkedIn is driving to your website as well as the overall percentage it’s contributing to. The same way that you set your goals for leads growth is going to apply here. Look at your past six months of data and set a reasonable growth percentage. Recommended Reading: How to Focus on 10X Growth Projects How To Track The Number Of Shares Your Content Is Receiving To find the number of shares your content has gained, you’re going to turn to the in-app analytics on your LinkedIn profile. Select Updates and change the drop down menu to Shares. To calculate your goals look at the average number of shares over the past six months and select a reasonable percentage growth goal. How To Use LinkedIn To Establish Your Business As The Expert In Your Industry How do you want to establish your business as the expert in your field? Are you going to publish more content? Or maybe jump in and interact with LinkedIn groups more often? It’s important to remember that interacting in a group or posting more often in a group won’t automatically establish your authority. The content you share needs to be informative, thought-provoking and original. While there isn’t a metric that is going to be able to tell you specifically that your business is authoritative, you can track metrics like follower growth, shares, and quality of engagement. Why those metrics? The more followers you begin to have, the more shares your content receives and the more your audience interacts with your content, the higher indication you’ll have that your audience is finding value in your content. How can you track that and create goals around those three metrics? Most of these metrics can be found in your in-app analytics. Go to your LinkedIn page and select Followers in your drop-down menu to find your follower growth and Updates to find your shares growth and overall message interactions: To set your goals you can either take the average of growth for the past six months of posts, or you can take the average for the week and build your goal based off of that average. Whatever your team decides to do, calculate your baseline and figure out how much your team wants to grow that baseline by. Recommended Reading: How to Use Social Media Analytics to Create the Best Posts Determine Who Your Audience Is You can’t create great content if you don’t know who you’re targeting it toward. The next part of your LinkedIn strategy involves figuring out who your target audience is. The important thing to remember is that LinkedIn is a B2B channel. You can’t just transfer your Facebook content to LinkedIn and call it good. This audience type needs to be catered to in a very specific way. Figuring out who will be part of your target audience involves thinking about: Who are they? What problems are they experiencing? Where are they experiencing their problems? When are they experiencing them Why  are they experiencing them? Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Optimize Your Profile For Maximum Exposure One of the last steps in your strategy will be optimizing your LinkedIn profile for maximum exposure to your intended audience. Set Your Profile Picture Your profile picture should be your company logo and within the optimum  size image for LinkedIn. The standard size for LinkedIn is 400x400px. Utilize Your Banner Image Setting the right banner image can help bring more personality to your LinkedIn page. It can be standard like a CTA  or more unique, like a photo of your office: Make Sure Your Bio Is Completely Filled Out One of the most overlooked parts of any social profile is the biography. While this may seem like a small detail to deal with, having a bio that isn’t filled out is causing you to miss out on another opportunity to interact with your customer base. The nice thing about your LinkedIn bio is that it’s easy to edit with many parts of it allowing to drag and drop pieces in from your website. Check out this link  to learn how to edit your company profile. Now you might be wondering what does a great LinkedIn bio include? According to FindandConvert,  your business bio should include: A great company overview. You know better then anyone else what your company is all about. Take that space to tell your audience what you’re about. Do you have a mission statement or values that your company lives by? Add those in. Information about your products and services. What are you doing as a company that is setting you apart from the crowd? If a potential lead is experiencing a problem how can your company help solve it? If they don’t know what types of services you offer, why would they choose you? Recommendations.  92%  of people trust peer recommendations over advertising. Meaning why wouldn’t you showcase some of the recommendations you’ve received from your current clients. If someone is on the fence about your company, what better way could there be to persuade them. What does a great bio look like in real life? Check out this example from Bobcat: Establish Voice And Tone The next part of your strategy involves creating a professional voice and tone. What’s voice and tone, you ask? According to Buffer,â€Å"your voice is your brand personality described in an adjective while your tone adds a specific flavor to your voice depending on different factors or situations.† So let’s tackle voice first. What is your brand personality? Are you informative, thoughtful, political or purposeful? To help you get started, have your team write down three adjectives that describe your brand voice and together determine the final three that your company is going to embody online. Here is a list to help you get started if you’re stuck: Once you have your final three adjectives decided you can move on to developing a specific tone for LinkedIn. Tone is going to be more specific, as it’s going to define how your voice sounds on LinkedIn. If your overall voice is modest, how do you want that to come across to the professionals you try and connect with on LinkedIn. Are you going to be modest with a professional tone or modest but excited? Now instead of choosing three adjectives, you’re going to choose one overarching tone that a majority of your messages on LinkedIn will be in. Remember that your tone will switch from time to time, depending on the situation that you’re posting. How can you find that balance between being personal but professional? Check out some of these examples. Target Target finds a balance between the professional and personal voice in this post by highlighting their company culture, while still maintaining a professional tone and demeanor: Adobe Adobe knows how to reach their audience of graphic designers and creators by appealing to their audience’s love of design, while still using language friendly enough for the non-designer audience members to understand: Ulta Beauty Among the three examples, Ulta is one of the more personal voices that is active on LinkedIn. Ulta works with many young men and women to help them find confidence in how they look. Therefore the brand needs to seem incredibly approachable. That’s why posts like this one work so well for their audience; it shows their intended audience how Ulta employees will go above and beyond to help make sure that someone loves the way they look: Be Smart About Your Content Strategy LinkedIn is so much more than publishing  posts and hoping that something sticks. Depending on the goals that you created earlier, your content and what you create for LinkedIn will shift. How you convey your content is important but so is, what types of content that you choose to share. Are you going to be sharing: Case studies White papers Blogs Slide Decks Video via YouTube Infographics LinkedIn Pulse posts These are all different content types that work well on LinkedIn. Recommended Reading: How to Develop a Winning Social Media Content Strategy [Free Template] Establish Your Company As An Expert In Your Industry If you want to be the go-to expert in your industry, LinkedIn is a great place to help you establish that reputation. However, that expertise status doesn’t come overnight and will take careful execution to get it to stick. How Can You Solve The Problems Your Customers Are Experiencing One way to establish your authority in your industry is to show how your company can solve specific problems, better than your competitors. Remember as a B2B business,  your target audience isn’t going to make a split-second decision, so showing them how you stand out above everyone else can help sway your target audience your way. How can you stand out to your potential audience? See if your content answers the following questions: Is our content empathizing with their problem? Is our content creating an emotional connection to where our potential customer is at in their buyer journey? Is our content drawing a line from point A to point B that connects our audience members problems to our solution? If your content isn’t highlighting the answers to at least one of those questions, it may be time to go back to the drawing board and see how you can help lead your audience to the conclusion that you are the company to work with. Take the Hilton brand for example. They have thousands of hotels, and part of their target audience could be getting traveling business people to invest in a stay at them. The post talks about how the new integrations in a travel app can help ease their stress levels. Hilton on LinkedIn: "Our new Hilton Honors integration... Our new Hilton Honors integration with the Travel and Transport Dash Mobile app looks to take some of the stress out of business travel. Learn more: ... Freely Share Your Knowledge To truly establish your authority on LinkedIn you need to be prepared to freely share your industry knowledge. What? That seems crazy, doesn’t it? Isn’t your insider knowledge something you’re supposed to keep to yourself? You could, but it wouldn’t help with your authority online. What can you do to freely share your knowledge with your audience? More importantly, how do you know when to hold information back? Share your knowledge when: It’s basic. What that means is that the information that you share with your audience may not be stuff they would know but other people in your industry would. Your customers are constantly experiencing a problem that you can show them how to fix. Why would you want to go and fix a 2 cent problem when you could show your audience how to fix it themselves? It saves their time and you get to focus on solving bigger problems. Don’t share your knowledge when: It’s a company secret.  If your company or brand has a secret way of doing something, like the Bush’s Baked Beans family recipe, you probably want to keep that to yourself. The topic is going to put their audience in over their heads.  If your solution is incredibly complex and would be difficult to do unless you had industry knowledge, keep that to yourself and have your customer contact you for help instead. Here's when you should (and shouldn't) share your knowledge on LinkedIn:A  great example of this, is one Jay Baer’s utilizes in his book Youtility.  According to Jay, Geek Squad has a ton of do-it-yourself  YouTube videos  that show people how to easily fix common computer tech problems. Jay explains that it might seem counterintuitive. Wouldn’t they want those people to come to them first? Not necessarily. Jay goes on to explain that eventually the person trying to fix their computer is going to become overwhelmed. Who are they going to turn to? A random computer company or the company they’ve already gotten all that information from? What could that look like on LinkedIn? Take for example. We’re constantly sharing information with our followers in order to give them the knowledge to create the best possible marketing content out there. We structure our social media posts to help answer common questions; like this one relating to how to start your own webinar. on LinkedIn: "Need help with doing a... Need help with doing a killer webinar? Here's our 4-stage approach: http://cos.sc/2uHievh Share The Most Valuable Content Possible We have a motto  here at :â€Å"To be the best marketing blog on the web.† That same motto can apply to your LinkedIn content, but instead of just producing the best content, you’re going to share the best content too. What does the best content on LinkedIn look like? The best content out there should be: Well-researched.  Well-researched content is backed by a plethora of different credible sources. What’s a credible source? This image from Contents  Magazine  breaks down the best types of credible sources that should be included in content that you share. Highly informative.  According to Roger Bryan, your content needs to to be unique and useful to your target audience. If you’re creating content that just rehashes what others have already said on the subject, you’re not informing your audience of anything because it’s information they already know. Authoritative. Isn’t that the same thing well-researched content? Not exactly. Authoritative content is the authority of your content overall; not just a single post. How much can people trust the content that you post to your LinkedIn page? You can build that  credibly  with your audience through publishing reliable, well-researched content. Utilize Your Highly Informative Content To Successfully Target Your Audience There are three key pieces that your content needs to follow for your company to successfully target your audience on LinkedIn. According to Content Marketing Institute  those types of content are: User generated content: Content that comes directly from your target audience. Expert content: Content that comes from industry experts. Branded content: Content that comes from your company. Is This Content Focused On a Topic That My Audience Cares About? If you’re creating content that’s outside your audience’s scope, why would they take the time to read it? Their time is already precious and limited; they’re not going to waste in on an article that has nothing to do with them. So how do you find topics that your audience cares about? Look to the influencers in your industry. How can I find influencers in my industry? Usually, a Google search will pull up major influencers in your industry. However, you can also check out popular LinkedIn groups to see who is having some major pull with your audience. What are they talking about that is causing other people to respond or share their content? If you want to be direct, survey your audience straight from your LinkedIn page. Ask what they want to hear and see you post about. How? LinkedIn doesn’t have a built-in polling feature like Twitter does but you can still create a poll through a tool like SurveyMonkey  or Google Forms. Most of these tools will have in form analytics which will allow you to gather data on your audience’s responses. Some common questions you could add into the survey are: What topics are we talking about that you enjoy us covering? What would you like to see us cover more? What would you like to know about our products and or our company? Set An Attainable Posting Schedule There are recommendations everywhere that give you a suggested optimum posting schedule.  While those are usually great starts the number of times your business needs to post to LinkedIn will depend on one thing, your audience. Your audience will tell you  how often you need to post to LinkedIn through how often they interact with your content. What? You’ll see strong or weaker interactions on your messages. For example, if you post five times a day and get three responses but then you post three times a day and get ten responses, that is a subtle way your audience is telling you what want they want to see from you. â€Å"But what if I want to know what an average posting schedule looks like?† According to 14 different studies  and our internal research, the following would be the start of an optimum posting schedule for LinkedIn:

The Hemingway Hero Essay Example | Topics and Well Written Essays - 750 words

The Hemingway Hero - Essay Example In words, the Hemingway heroes are "courageous, confident and introspective", and "he does not let his fears get to him (http://engliterarium.blogspot.com) "Although Ernest Hemingway's heroes have different names they are fundamentally the same person, drawing from the same traumatizing experiences. However emotionally disturbed, Hemingway's heroes always seem to have some hope guiding them into the future. Their characteristics are all very similar, and the characters often seem to blend seamlessly into each other" (http://www.directessays.com). Another way of describing the Hemingway hero is someone who has grace under pressure. The Hemingway heroes are described as "code heroes". "Hemingway defined the Code Hero as 'a man who lives correctly, following the ideals of honor, courage and endurance in a world that is sometimes chaotic, often stressful, and always painful.' He measures himself by how well he handle the difficult situations that life throws at him. In the end the Code Hero will lose because we are all mortal, but the true measure is how a person faces death. He believes in "Nada," a Spanish word meaning nothing. Along with this, there is no after life" (http://engliterarium.blogspot.com). In "A Days Wait", the hero is not the boy but his father. The story is very simple. It was about a boy and his dad, an encounter when the boy is sick and the father was taking care of his some. The father was typical of a Hemingway hero, similar to Nick, the hero in the story, "Father and Son". Although the boy reflects worries and anxieties, the father was the opposite. Amidst the emotional pressure of taking care of a sick loved one, the father remained calmed, that's why he was also able to calm down the boy thus removing his fears. This is a show of "grace under pressure" a characteristic of a Hemingway hero In the story "In Another Country", the hero is the narrator. He is living the ordinary life of a man who has wounded leg caused by the war. The character is similar to what we have described above as a Hemingway hero - guided by hope in the future and at the same time he believes in the "nada" concept, meaning there is no after life. The man showed hope through his sickness, hopeful that he is going to get well and recover even he is in a foreign country, but the loss of his wife to death will never be recovered again. This painful reality reflects a depressing scenario on the life of a person and this is typical of a Hemingway hero. As stated above, the hero has a traumatizing experience. In the Story "A Clean, Well-Lighted Place", we witness an old man who is enveloped by darkness as signified by his blindness and his desire to be in the cafe. The young waiter could not relate to him as the former is happy with his life, especially having a wife. But the old man was depressed and finds respite in drinking. This story hero is so much reflective of a Hemingway hero who is suffering emotionally so that he even tried to commit suicide. Although, this is of course a revelation of Hemingway's later suicide decision, still the character was fighting and struggling for a well-lighted place. He still refused to succumb to darkness. Ironically, Harry is the one that resembles the character of a non-hero. "Where most of Hemingway's stories feature protagonists who speak little and reflect nothing at all about their motivations and